Why “Natural” Is More Than a Label — It’s a Philosophy, a Conviction, and a Calling

The word “natural” gets used a lot in the cosmetic and soapmaking world. Some use it as a marketing trend, others as a selling point, and some as a loosely defined category to make products sound healthier.

But for me, “natural” is not a marketing word — it’s a philosophy.
It represents my belief that the ingredients God created carry a kind of inherent goodness that does not need human improvement.

This section explains what natural means to me, why I hold this conviction, and why this distinction matters for my soapmaking, my values, and my brand.

The Cosmetic Industry Has No Definition of “Natural” — But I Do

Legally, in cosmetics, the word “natural” has no official definition.
The FDA does not regulate it.
Brands can use it however they want — even when ingredients are not fully natural.

Because of this lack of clarity, many consumers are misled into believing products are “natural” when they contain synthetic or heavily processed components.

But in my work, natural has a clear meaning:

Natural means the ingredient originally comes from creation in a form close to how God made it.

Not created in a lab.
Not engineered to look brighter or behave more predictably.
Not coated with synthetic materials.
Not “enhanced” for performance.

Natural ingredients come from:

• the ground

• the earth

• the soil

• flowers, leaves, and plants

• roots and bark

• herbs

• clays

• mineral earths

• charcoal

• seeds

• fruits and vegetables

Natural is simple, honest, and unmodified at its core.

Natural Does NOT Mean “Perfect” — And That’s Why I Love It

One of the most meaningful aspects of natural colorants is that they are imperfect by human standards — and that is part of their truth.

Natural ingredients:

• vary by season

• change with soil composition

• shift depending on climate

• deepen or soften over time

• react differently in each batch

To some soapmakers, these qualities are limitations.

To me, they are blessings.

They remind me that nature is alive, dynamic, and expressive.
They reflect creation as it truly is — not uniform, not industrial, not engineered.

Natural colorants behave like the natural world:

• inconsistent

• beautiful

• organic

• real

This is why I prefer natural over synthetic perfection.
Synthetic pigments may be predictable, but they lack the soul of natural ingredients.

Natural Means “God-Made,” Not “Man-Made”

In a world where so much is:

• artificial

• chemically modified

• lab-grown

• factory-produced

• stabilized

• dyed

• coated

• enhanced

Choosing natural colorants is my way of resisting the pull toward synthetic everything.

Natural means returning to creation, not to chemistry.

This is not about fear.
Not about danger.
Not about assuming synthetic equals harmful.

This is about honoring what God created instead of replacing it with human engineering.

Natural Means “Simple” — A Value Many Have Forgotten

Natural colorants align with simplicity:

• simple ingredients

• simple processing

• simple variations

• simple sourcing

They don’t rely on:

• chemical coatings

• synthetic dyes

• engineered sparkle

• heat treatments

• pigment layering

• industrial production

Their simplicity comforts me.
It feels wholesome.
It feels grounding.
It feels right.

Especially in a time where nearly everything in our homes, diets, and skincare routines contains artificial components.

Choosing natural ingredients is my quiet way of stepping back from that.

Natural Means “Aligned With My Brand Identity”

My brand, Lavender & Lemongrass Soap Co., is built on:

• nature

• purity

• simplicity

• botanical beauty

• genuine ingredients

• handcrafted quality

Using natural colorants reinforces that identity.
It communicates honesty to my customers.
It reflects exactly who I am and what my brand stands for.

Even if mica is safe and beautiful, using it would not feel true to my brand’s heart.

Natural Means “A Personal and Spiritual Conviction”

Above all else, my preference for natural ingredients is rooted in spiritual truth:

**God’s creation is complete.

Human-made substitutes are not.**

This belief shapes every choice I make in my soapmaking.
Natural ingredients allow me to feel connected to the earth He created.
They remind me that the simple things are often the most beautiful.

Using natural colorants is not just a preference — it is a reflection of my values.

The Essence of Natural, Summarized

To me, natural means:

✔️ God-made
✔️ Clean and simple
✔️ Unaltered at its core
✔️ Rooted in the earth
✔️ Honest and authentic
✔️ Varied, imperfect, and beautiful
✔️ Spiritually aligned
✔️ True to my brand
✔️ Not engineered or coated
✔️ Not a lab invention

And that is why natural colorants are — and will continue to be — the foundation of my craft.